Cookies
What are cookies?
Cookies are small data files stored in the browser installed on the device you use to view a website. Cookies are stored either temporarily, for the time you're visiting our website, or permanently, which means that they remain on your device for a predetermined period of time or until they are manually removed by you.
Why do we use cookies?
Cookies serve to ensure the correct functioning of the website. They allow your actions and preferences to be remembered. Thanks to cookies, you don't have to configure settings every time you switch between websites or return to our website. In addition, we use cookies to determine which services interest you, and to subsequently fine-tune items of interest that we offer you.
Technical Cookies
The purpose of technical cookies is to support the basic functions of our website. The website cannot function without cookies of this type. Technical cookies allow the website to be correctly displayed, forms to be submitted, navigation to function, and other essential tasks to be carried out. For this reason, technical cookies cannot be switched off.
| Name | Description | Expiration |
|---|---|---|
| __cf_bm | This cookie is used to distinguish between humans and robots. | during the session |
| gCookieConsent | 29 days and 23 hours | |
| language | This is a general identifier used to maintain variables. | 1 year |
| nette-browser | This cookie is part of the used Nette framework. Cookies are used to store and identify a user's unique session ID for the purpose of managing a user's session on the website. | during the session |
| PHPSESSID | Cookie generated by applications based on the PHP language. This is a general purpose identifier used to maintain user session variables. | during the session |
Analytical Cookies
Analytical cookies serve to allow us to understand how users use our website. Data is collected anonymously, and is used as the basis for making improvements aimed at providing the optimal user experience. For example, when we see that searches carried out by visitors to our website take too long, analytical cookies allow us to move a given item to a location where it won't be overlooked.
| Name | Provider | Description | Expiration |
|---|---|---|---|
| _ga | ID used to identify users | 2 years | |
| _ga_xxx | ID used to identify users | 2 years | |
| _gatxxx | Used to monitor number of Google Analytics server requests when using Google Tag Manager | during the session | |
| _gid | ID used to identify users for 24 hours after last activity | 23 hours |
Marketing Cookies
Marketing cookies ensure that our website only displays advertisements that correspond to your interests, thanks to the fact that marketing cookies monitor your interests based on your activities on other platforms, such as Google and Facebook. Rejecting marketing cookies will not reduce the quantity of advertising messages. Their number will remain the same, but they will not be targeted.
| Name | Provider | Description | Expiration |
|---|---|---|---|
| _fbp | Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers | 2 months and 29 days | |
| _gcl_au | Used by Google AdSense for experimenting with advertisement efficiency across websites using their services. | 2 months and 29 days | |
| IDE | This cookie is used for targeting, analyzing and optimisation of ad campaigns in DoubleClick/Google Marketing Suite | 1 year and 24 days |
Data Recipients
Facebook Pixel
A Facebook pixel is a code that is placed on a website. This code can collect and send information about site visitors to Facebook Ad Manager.
Google Ads
A marketing platform that allows you to display content advertising messages in the Google Search Console and evaluate their success.
Google Analytics
An analytics platform used to collect data about user interaction with the site and analyze how users use the website, how they move between them or where they come from.
Google Tag Manager
Website code management system. Its principle is that only one code is placed on the web and then individual measurement codes are inserted via the web interface.
Shoptet
Shoptet
Shoptet content delivery tool.
Seznam.cz
Sklik
A marketing platform that allows you to display and target content advertising messages in List search and on their websites, and evaluate their success.